The Ikigai Coaching Institute — Where Purpose Meets Professional Practice
Ikigai is not something you “apply”.
It is something you learn to work from.
At the Ikigai Coaching Institute, we support entrepreneurial coaches who want to build a professional, sustainable and profitable coaching practice — one that integrates the Ikigai philosophy with real business acumen.
We work with people who take coaching seriously. As a craft. And as a business.
Why the Ikigai Coaching Institute
After more than 30 years of working with entrepreneurs, leaders and ownership teams across the globe, one pattern is unmistakable:
The coaches who create lasting impact — and a healthy business — are those who can connect purpose, commercial reality and personal maturity.
Ikigai offers a powerful foundation for that connection. Not as a script, but as a lens:
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to help clients make better strategic choices
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to guide leadership transitions and reinvention
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to align personal values with market reality
The Ikigai Coaching Institute exists to keep this philosophy alive — applied with depth, responsibility and professional standards.
A global community of Ikigai coaches
Today, the Ikigai Coaching Institute works with a global community of Ikigai coaches who integrate this philosophy into their own practices — each in their own way, within their own cultural and professional context.
What connects them is not a certificate, but:
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experience with entrepreneurial clients
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a shared belief in purpose-driven value creation
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commitment to continuous development
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and the ambition to build a viable, long-term coaching practice
This is not a network for beginners. It is a community of practitioners who are already working in the field — and want to grow further.
A business coaching program for coaching entrepreneurs
For coaching entrepreneurs who want to professionalise and scale their practice, the Ikigai Coaching Institute offers a business coaching program that includes — but is not limited to — the Ikigai approach.
This program supports coaches who want to:
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clarify their positioning and proposition
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work with the right clients, not just more clients
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build a practice that is both meaningful and profitable
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integrate Ikigai in a way that fits their own voice and market
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grow with integrity, without becoming generic
We don’t teach you how to coach.
We help you build the business around your coaching.
What our support looks like
Depending on the stage of your practice, the Ikigai Coaching Institute may support you through:
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one-to-one business coaching
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strategic sparring on positioning and pricing
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integrating Ikigai into your client work
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navigating growth, complexity and boundaries
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connecting with other experienced Ikigai coaches globally
All support is grounded in three decades of entrepreneurial coaching experience — across growth, scale, succession and exit.
A clear note on fit
We work selectively.
The work of the Ikigai Coaching Institute is designed for coaching entrepreneurs who:
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already work with clients
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are serious about building a professional practice
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are willing to invest time, attention and resources
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understand that quality coaching requires commercial viability
If your focus is exploration, curiosity or hobby-level coaching, this will not be the right fit.
If your ambition is to build something substantial — with depth, clarity and economic reality — then a conversation may be worthwhile.
An invitation
The Ikigai Coaching Institute is not about joining a program quickly.
It starts with a conversation.
If you are a coaching entrepreneur who recognises yourself in this approach — and are prepared to invest seriously in your development — we invite you to reach out.
Not to sign up.
But to explore whether there is a meaningful fit from both sides.
Better career | Better life | Better planet
