Howard Schultz (Starbucks), Onward
isbn 1605292885
Brutally honest story about the turnaround that Howard Schultz executed as the ceo of Starbucks between 2008 - 2010. After having spent almost eight years in a strategic role, he returns for the second time as ceo and takes back operational control of the day-to-day business of the company; completely unexpected. He tells the Starbucks story about the turnaround first hand, not hiding mistakes he and the company made over the years. A must read on modern leadership! 