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Making a bigger contribution is not feel good capitalism. It's simply the right thing to do

We try to make bigger contribution to society. To be very clear, this is not feel good capitalism. This approach is simply more effective for our sustained succes and it's our license to operate in the long term. 

Our goal is to run a financially healthy company. And profit is the oxygen that we need to achieve this. It enables us to invest and to move forward. And our goal is also to decrease our environmental impact and to make a bigger contribution to society at the same time. We deeply believe that these three things can be integrated.

What does it mean for us on a day-to-day basis?

  • When we can, we invest in sustainable solutions such as solar, green roofs, etc.. Also when our investments have a five to 10 year horizon for our return on investment.
  • We commit to support a small selection of charity organizations with our experience and some financial support. Our vision is that we choose to be active in charity now. In our current positions we can add more value. This works in two directions. Our regular private clients benefit from our charity experience and connections. Our charity relations benefit from our experience and network in the private sector. 

Case: International Committee of the Red Cross

Since 2013 we are involved as global executive coaches in the global leadership program of the International Committee of the Red Cross. Every month, our partner Paul works one-on-one with some of the local leaders from the ICRC from around the world.