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Strategy execution


Market research shows that more than 85% of CEO’s are satisfied with their strategy. But only 15% of CEO’s are happy with the execution of the strategy!


Our approach is very pragmatic. We help the company step change their business and try to capture it's full potential. Without adding more resources. We always work according to the following principles.

  • A time horizon of 12 - 18 months
  • We bring not only the leadership team together, but we work with the extended group of most important stakeholders. Coming from different divisions and functions. This group can be up to 40-45 people.
  • Together we check on the strategy, values and mission.
  • We collect bottom up input for the current reality. Do we all know what we need to know?
  • Decide the priorities for 'do better' and 'do new'
  • Translate the priorities into actions, KPI's and owners.
  • Develop the one-pager Balanced Business Plan for the company. Your dashboard.
  • Coach on the spot and implement the monitoring of progress
  • Developing the next generation of leaders

Click for the scheme 'Change Management'.

Another positive side effect is that we are usually able to fight silos with this approach. 

The average duration this program into your own company is often three years. The fist year is usually more intense. The second and third year it's a little less. Some of our clients run this program independent after the third year. And some of our clients like to have us with them to continue to facilitate their process.

More of our columns and our vision about strategy execution can be found in our library



Herman ​van ​Herterijck and Neil have been instrumental in translating our 5-year strategy​-​into​-​action for France ​for 2017/18 ​which is our key must win gourmet market for our Global Gourmet Brand Cacao Barry.

The​ir​ unique S​strategy-into-action​ approach has once again been successful to align our team behind one shared goal and define clear priorities into a balanced business plan to further accelerate and premiumize our brand in an engaging and pragmatic way.


Pascale Meulemeester
Vice President Global Gourmet Brand Marketing
Barry Callebaut

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