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Sasja Spiertz


“My drive is to help business leaders blossom and grow within their company, both personally as professionally. Finding one’s unique strength and capitalize on that to build value for their business and for them to thrive, is my passion.”

Defining a vision and strategy to innovate and grow a business with a team is what I do best. Enabling breakthroughs by implementing disruptive business models and developing people is what makes me tick. Guiding (new) business owners/leaders to find their potential is very energizing to me.

Thus I work with business leaders on their business plan and how to implement it. It’s a combination of strategy and execution. Sometimes we need to fin the why, in other cases the why is clear but support is needed in how and what and in other cases it might be more the process to actually get there.

Being active in a technology oriented company is what suits me, where I have a special interest for products, services and processes in the medical field.

This personal interest has been there from the beginning and I’m happy to say my experience has been both in developing new products as well as guiding leaders in finding their true potential in the medical field and beyond.

Since 2013 I have been active both as interim manager and as business coach, for organizations which are medically driven, such as hospitals as universities, but also in technically and service oriented businesses.

As a creative, business driven professional I generate value by identifying, developing and delivering on new business opportunities and exploring new technologies and market leads with attention for detail.

I always enjoyed leading and working with and in cross functional teams in international companies and managing businesses with having P&L responsibility.

In both multinationals/stock exchange listed as in privately owned, family held businesses as well as in managing a start-up, I’ve shown my competences to build and develop an entity as well as develop people by coaching.

My entrepreneurial spirit has always been prominent, both as ‘Intrapreneur’ within multinationals DSM and Philips as well as being entrepreneur as founder of Femiscope (developing medical device) and as a self-employed business coach and interim manager.

I live in the south of the Netherlands with my dog, enjoying a burgundy lifestyle, regularly going out for diner or entertainment.

Walking my dog, being active in yoga en running are some of my routines to compensate for that and which I very much like to do, next to broadening my horizon by reading books.

Seeking out holiday destinations where I can be active in diving, skiing, sailing gives me great feeling, combining this with exploring islands and cities, soaking up the local culture, habits and food.


Life long interest in picking up knowledge, both on competences as on personal drivers and wellbeing

  • Master of Business Administration
  • Master of Physics
  • Rheology major
  • Clinical Physics major
  • IDI™ & Personal Directions™ from Management Research Group (Portland/Dublin 2019)
  • LEA 360 degree Strategic Leadership Development from MRG (Portland, August 2019)


  • Dutch, mother-tongue
  • English, full professional proficiency
  • German, advanced


Kiwanis Land van Gulick, Sittard-Geleen, a worldwide organization w.r.t. fundraising and projects with motto: “serving the children of the world”, focussing on local support for children.

      • member for over 10 years
      • president in 2017/2018 and 2018/2019

Experience - International, Corporate and Multinational

  • Royal DSM, 6 years. Several business management and director roles as well as project advisory roles towards the board. As business manager I’ve had the P&L responsibility of 65-350 M. €.
  • Royal Philips Electronics, 9 years. Several global and international managerial roles, from development to marketing and sales.

Experience - SME (technical & medical)

  • Spirotech, 2 years, as interim marketing director
  • Femiscope, 3 years, start-up as founder, co-owner
  • other SME’s 

Experience - Health

  • Maastricht University Medical Center
  • Zuyderland Medical Center

Areas of Experience - Type of functions and levels

  • CEO
  • Business Manager
  • Managing Director
  • Marketing Director
  • Global Marketing Manager
  • Sales en Marketing Manager
  • Business Development Manager
  • Platform Manager
  • Project Manager 

Areas of Experience - Type of companies

  • Multinationals
  • Large family owned businesses
  • Matrix organisations
  • Small and medium-sized enterprises
  • Start-ups

Areas of Experience - Type of industries

  • Automotive
  • Avionics
  • Bulk Chemicals
  • Electronics
  • Healthcare
  • Heat Ventilation and AirConditioning
  • Medical Devices
  • Pharma
  • Semiconductors
  • Services
  • Software

Areas of Expertise - Type of role

  • Strategy definition and execution
  • Redefining company structure
  • Team building
  • Leadership development
  • Program and project management
  • Executive coaching

Areas of Expertise - Type of functions and levels

  • CEO
  • Managing Director
  • Medical Specialists