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Yvon Chouinard, Let my people go surfing
ISBN-10: 9780143037835

Yvon Chouinard is the owner and founder of Californian outdoor brand Patagonia. This book tells his story. How he built the company and preserves it's unique culture. In the book, Yvon rightly points out that we should all take the long term view. Then we would have a better society for shareholders, workers, customers, and the environment. He lays out the various Patagonia philosophies in the second half of the book. The overlying theme, whether its' the financial or human resource philosophy seems to be: do the right thing, and profits will follow. Treat employees right. Give back to the environment. Use the best materials. We agree!