Bryce G. Hoffman, American Icon
isbn 978-0307886064
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry going toward ruin, The American Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Great page turner how their new CEO Alan Mullaly used strategy into action techniques to turn this heritage company around.
