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Executives: d​o you think outside your box?

What happens if solar energy, knowledge, computers, and news become a free resource to almost everyone within a few years from now?

The speed at which technology affects our businesses is staggering. "Moore's Law" dictates that the speed of computer processors doubles every couple of years. For example, a full DNA test cost more than the price of a fighter jet and a Boeing 747 together in 2001. In 2016, the price has already dropped below 1,000 Euros.

Within a couple of years the same DNA test will cost just a few cents.​ ​And so it goes with many things.​ ​Services or products which cost a fortune today can cost a fraction of the original price within years.​ ​According to the concept of Singularity, the computer, via a series of chain reactions, will soon overtake humans. ​I​t is clear: change is constant and it is accelerating.

The concept of Singularity is based on six D's which can be framed in the following way​:​
  1. Digitized.​ Almost everything can be digitized these days.
  2. Deceptive.​ Inventions or breakthroughs often need a couple of years before they are really good.
  3. Disruptive.​ New revenue models will increasingly disrupt entire industries by employing a completely new business model. Just think for a minute about young companies like Airbnb or Uber. Did you have a chance to see how Uber is now driving around with autonomous cars in Pittsburgh?
  4. Dematerialized.​ For example, think of access to information. With a simple smartphone, you now have access to an almost infinite amount of information. Billions of people worldwide already own a smart phone and their number is increasing quickly.
  5. Demonetized.​ Communication via FaceTime, Skype or WhatsApp is free of charge. Solar energy will be virtually free in the foreseeable future.
  6. Democratized.​ A smartphone gives you the opportunity to reach billions of people from scratch.
How do the executives deal with these fast changes in our environment? From the people who lead the 'Fortune 500' all the way to the ​owners of ​mom-and-pop​ shops? How can you, as an executive, open yourself and your company up? How can your company capitalize on this acceleration? Should you take the concept of singularity into account for your business model ? And if you do, where should you start?

Technological changes accelerate changes in our society and changes the way we do business with each other. It is the responsibility of today's executives to start and lead the discussions on how to deal with it.

Hope this inspires.​

Paul Donkers

Singularity was first described by Ray Kurzweil.

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By Paul Donkers

"my purpose is to help improve strategy execution, to create high performing teams and coach for effective business leaders"

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