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A new start

When starting something new, there are often more reasons to leave it than to do it. I always make the comparison to a frog in a bucket with water which is heated up slowly. If the water heats up slowly enough, the frog stays put. Right up until it dies. It sounds unbelievable, but it is true. At Tèn Company we have chosen to let have the reasons to do it beat the reasons to leave it be. I will tell you why. Our programs are mostly about the human behaviour within organisations. And more importantly the question: how can we change that behaviour to increase productivity? Well, we think that we (in the advising role) have a greater credibility if we demonstrate this behaviour. You can compare to with raising children. Demonstrating how it should be is the most powerful way to develop or correct your child’s behaviour. Tèn Company is actually a consultancy without consultants if you look at it like that. Maybe we should call it a ‘life demonstration-agency’ from now on…

Especially now, in the current economy, there are many unwelcome reasons not to start any new activities. But we believe in working anti-cyclically. We can’t change the current economy. So we’ll take that as a given. The crucial question is; how do we surf the waves of the economy and how do we use the opportunities presented by them? There are opportunities in every kind of economy. We focus our energy on what we can change. And therefore we try not to waste our time on that which we cannot influence anyway.


By Paul Donkers

"my purpose is to help improve strategy execution, to create high performing teams and coach for effective business leaders"

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